Mr. Yousuf Khadmi, Chairman of Orlando Sports Group, said during the launch, “We are very pleased and honoured to bring Diadora back to the UAE and the Gulf. Diadora is a leading Italian sports brand with a history of designing and manufacturing sports shoes and clothing in the sports of football, tennis, athletics, cycling and motor sports. It is a well-known brand and has a reputation for excellence and quality.”
“Our partnership with Orlando Sports Group demonstrates our vision in this growing market. The UAE and the GCC markets are made up of young and adults who are both health conscious and athletic minded. We are bringing a trusted brand that offers great value sport clothing and sports shoes and footwear for the whole family. International sports legends have worn Diadora clothing and sports shoes in their competitive fields of play so our customers are guaranteed superb quality, attention to detail and innovative materials,” said Area Manager, Paluello Nicola, Diadora, Italy.
The Italian sports brand was founded in 1948. At that time, Diadora was a craft laboratory producing the best mountain and work boots available on the market. In the 60’s, Diadora ventured into sport, gaining great success due to its high quality and advanced solutions. In the 70’s, as professional sport took off, Diadora became entrenched in the performance of elite athletes such as Roberta Bogetta, Marco Van Basten, Bjorn Borg and George Weah.
The sports shoes and sports clothing are worn by all standards of athlete from recreational through to elite football players such as Heath and Rhyce Shaw, and Ryan Griffen. Today, Diadora is endorsed by champions such as Francesco Totti, Filippio Inzaghi and Damiano Cuneo.
The great range of Diadora sports, clothing, sports shoes and footwear are now available at all Orlando Sports stores in Dubai, Abu Dhabi, Sharjah, Al Ain and Ras Al Khaimah.
Sunday, January 16- 2011 @ 14:45 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.