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Dubai’s ‘Caveman’ evolves

United Arab Emirates: Sunday, March 28 - 2010 @ 10:36

The new Beefeater range for Caveman has been designed specifically to meet the quality/value demands of younger residents/households in the UAE and is already available through leading supermarkets and hypermarkets in Dubai and Bahrain. The new product range offers high quality porcelain enamel coated and cast iron grills and hot plates for longer life, quartz start ignition, powder coated steel carts, all built by BeefEater for ‘Caveman’ and backed by a one year warranty. There are three products in the new series – three, four and five burner options – each with a choice of side burner or steel cabinet.

‘Caveman’ brand originator – Dubai-based business entrepreneur, Mark Sykes (who is the caveman model in the advertising materials and actually rides the Caveman racing bike) – comments:

“The agreement with BeefEater marks a real milestone in the evolution of ‘Caveman’, offering customers great quality and value, at very realistic prices. Caveman is already well established in the local markets of the Gulf and this new range will help us accelerate growth of our market share. We believe Caveman offers a new route for younger consumers to buy into the outdoor lifestyle that the Emirates offers, through a product range that is more in tune with their values and aspirations. The market response and sales results so far have been very encouraging.”

The new range is being launched with a supporting promotion and offer of a ‘grill slinger’ barbecue tool set for every unit purchased during the promotional period.

Launched in 2008, the ‘Caveman’ range consists of gas fired barbecues, outdoor patio heaters and gas torches and a range of fluids – degreaser, cleaner and polish. Caveman is already being stocked by Carrefour, Geant, Panda and Spinneys in the UAE, and outlets in Bahrain, and Outdoor Concepts is looking to extend distribution further across the Gulf region.

Caveman is a fresh young brand designed to appeal to younger families and singles, who are increasingly setting up home in the Emirates. ‘Caveman: make fire’ reflects the brand image which is fun and irreverent and revolves around light and heat, and should appeal to the modern ‘neandarthal’ in every man (and even women).

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Sunday, March 28- 2010 @ 10:36 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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