The range has been designed specifically to meet the needs of young residents in the UAE and is already available through supermarkets and hypermarkets in Dubai.
The ‘Caveman’ range consists of gas fired barbecues, outdoor patio heaters and gas torches and a range of fluids – degreaser, cleaner and polish. Caveman is already being stocked by Geant, Panda and Spinneys and Outdoor Concepts is looking to extend distribution further across the Gulf region.
David Willis, Managing Director of Outdoor Concepts, says: “Caveman is a logical progression and extension for Outdoor Concepts, as it fills the gap in the mid market in Dubai for outdoor accessories, which is not well catered to. Caveman is a fresh young brand which will appeal to younger families and singles, who are increasingly setting up home in the Emirates but who may not want to invest in top end outdoor lifestyle accessories, such as large gas fired barbecues.
The Caveman logo and strapline – ‘Caveman: make fire’ reflects the brand image we aim to create, which is fun and irreverent and revolves around light and heat but still offers very good quality and value – and should appeal to the modern ‘neandarthal’ in every man (and even women).
“’Caveman’ sits very comfortably within our portfolio and alongside our other brands, such as the top of the line ‘BeefEater’ barbecues which we are supplying to luxury properties through Jumeirah Golf Estates,” adds David Willis. “We believe that we are offering a new route for younger consumers to buy into the outdoor lifestyle that the Emirates offers, through a range that is more accurately aligned with their values and aspirations. The market response and sales results so far have been very encouraging.”
Outdoor Concepts is a new, regional distribution company with a mission in the Middle East to create a sophisticated outdoor living experience for residents and homeowners. The Dubai-based company has created a whole new focus on the outdoor lifestyle in the region, by offering the best outdoor products from around the world, such as Australia’s best selling range of barbecues – ‘BeefEater’ – and the Mistral cooling system from Malaysia. Outdoor Concepts also markets a range of stylish outdoor living accessories, from outdoor heaters, gas torches to Waxworks Citronella candles, oils and mosquito zappers, and furniture, offering you all the comforts of home outdoors.
Tuesday, April 8- 2008 @ 14:14 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.