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Multinationals need to take more responsibility for managing mobile costs and services, Ovum’s report

United Arab Emirates: Wednesday, October 13 - 2010 @ 15:09

However, Ovum has found that while most are quick to lay the blame on the mobile operators, they could do much more themselves to bring the situation under control.

Pauline Trotter, Ovum analyst and author of the report, said: “The major mobile service providers have invested in improvements over the past two years to support MNCs in tackling the issue of international mobility. In particular they have improved areas such as expense management, device management and help desk support.

“However, our research shows that MNCs continue to be unimpressed by their offerings. We think this judgment is harsh as, while managed mobility services are still immature, MNCs need to take responsibility for some of the problems themselves.

“While on the whole they feel that the service provided in individual countries is satisfactory, on a global scale, they do not feel providers are meeting their needs. They want to see a global managed services approach for mobile similar to those they have already for fixed services.

“But this may be unrealistic, given the structure of the mobile industry, as managed mobility providers can only provide a global offer through strong partnerships and these will take time to build.

“Many multinationals have a continued fragmented approach to procurement, however, and this is a major barrier to a more efficient approach. Until they take a more holistic approach then their service providers will only ever be able to provide a partial solution, no matter how much they invest in improvements to their services.”

The report makes several recommendations for service providers to help them build their relationships with MNCs, including continuing to help multinationals with cost management and providing more support in mobile device management.

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Wednesday, October 13- 2010 @ 15:09 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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