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Qanawat, Adfortel team up to introduce VoiceAds in Mena

United Arab Emirates: Tuesday, March 22 - 2011 @ 13:26

The quickly developing Mena sector has shown a sustainable growth of mobile subscribers during recent years and operators are now ready for introducing new services to their clientele.

With VoiceAds, Adfortel enables operators to introduce so-called adfunded services to create a new source of income from media sales and advertisers to target very specific consumer groups with relevant offers. VoiceAds are audio commercials targeted at the caller which replace the standard call waiting tone during the waiting period for connecting a call. As soon as the call is connected the conversation starts as per normal, therefore making optimal use of the waiting time. Benefits for consumers who opt for VoiceAds include being able to save on their monthly phone bill.

Adnan Omar Al-Obthani, Managing Director of Qanawat, said, “We are looking forward to working with Adfortel and truly believe in VoiceAds as a mobile advertising service. Advertisers are now able to reach people in their own language, and as operators are growing rapidly they are looking to introduce new services, with subscribers receiving relevant offers saving them money. With our experience we are confident that we offer Adfortel the best channel into this region to make VoiceAds a success.”

Discussing the partnership, Vincent van der Goes, COO of Adfortel, said, “This partnership allows us to enter new markets with a partner which has an impressive track record in the Middle East and African region when it comes to business development and its ability to act as a full service provider. Qanawat has not only a very good network to mobile operators but is capable of handling media sales, ad trafficking and project management activities as well. With the first regional implementations under way this makes Qanawat an ideal partner.”

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Tuesday, March 22- 2011 @ 13:26 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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