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Tourism strategy for Qatar is presented at 5th Finance and Investment Forum in Paris

Qatar: Tuesday, March 30 - 2010 @ 09:41

Mr. Al Nuaimi took part in a panel which presented Qatar’s plans in Sports, Culture and Tourism. Mr. Al-Nuaimi began, “As we continue to expand our presence on the global stage, Qatar is quickly becoming a sought-after destination for international business and recreational travellers. At Qatar Tourism Authority, we are proud to be in a position to tell the world about Qatar’s role as a bridge between authentic heritage and global innovation. We have the pleasure of promoting a high quality destination that attracts premiere leisure, business, sport and education tourism.”

It has been a little more than one year since Qatar Tourism Authority (QTA) launched its new tourism strategy for Qatar at the World Travel Market in London, emphasizing a focus on business and upscale leisure tourism with the objective to increase tourism by 20% within the next 5 years. In achieving this objective, Mr. Al Nuaimi said, “We will look to exploit the tremendous economic growth achieved in the State of Qatar as well as the convenience of our geographical location at the cross roads between East and West.”

Mr. Al Nuaimi pointed out that contributing to the growth of tourism in Qatar is the tremendous economic expansion witnessed in the country which has attracted large numbers of visitors across different sectors and markets including oil and gas, real estate, banking and finance, education, research, sports and entertainment.

He said, “This has led to the rise of the State of Qatar becoming the ideal destination for doing business in the region. More than 90% of the visitors come to Qatar for business, conferences and trade.” Qatar Tourism Authority looks to capitalize on this to develop Qatar into a premier global destination for meetings, incentives, conferences and exhibitions.

Mr. Al Nuaimi said, “Qatar will harness its resources to build modern, sophisticated world-class facilities making it the best destination for conferences and international exhibitions. The massive investments by the government in the tourism sector have helped Qatar become a global hub for quality and excellence at the international level.”

Mr. Al Nuaimi talked about the many development projects under way in Qatar including the construction of two new conference centers and cultural projects as well as the addition of new hotels and rooms to the hospitality sector.

At the heart of his speech Mr. Al Nuaimi said, “We recognize that our country needs to be positioned as more than a destination for business travel. To this end Qatar Tourism Authority participates in many key trade exhibitions abroad which are focused on the lucrative meetings, incentive, conference and exhibitions industries, and most recently completed a targeted 5-city roadshow campaign through Europe meeting with decision makers in the industry encouraging travellers to extend their stay in Qatar to enjoy the many cultural and sports activities as well as entertainment and recreation available in Qatar.”

Mr. Al Nuaimi noted that there has never been a better time to visit or to invest in Qatar. “Qatar is quickly becoming an international sports capital, hosting important global championship events, in addition to our bid to host the World Cup in 2022. Qatar has become prominent on the cultural itineraries of travellers, especially coming to see the outstanding landmarks in Qatar. We are encouraging visitors to take advantage of these exciting events.”

Within its mandate to organize and supervise the tourism industry in Qatar, QTA has undertaken a number of initiatives and studies to help professionals and decision-makers in the industry make well-informed decisions for their short and long term strategies. Among these were a recent study on performance and progress in the hotel sector in Qatar, developing a coordination plan with the Supreme Council of Development Planning and the Ministry of Municipal Affairs and Urban Planning to develop a framework on tourism matters and holding regular committee meetings with general managers of hotels in Qatar. There is also a memorandum of understanding in place with Qatar Development Bank to support and back tourism projects.

Internationally, Qatar Tourism Authority is spearheading cooperative projects with tourism agencies from different regions, including Europe, Latin America and Asia by signing memorandums of understanding which call for establishing long-term tourism cooperation in planning and development. In addition, QTA is actively involved in many regional and international tourism organizations and committees.

“It is our aim to create and foster opportunities for constructive international cooperation in the tourism and exhibitions industries,” said Mr. Al Nuaimi.

Mr. Al Nuaimi also presented to the audience the recent change to the Investment Promotion Law, allowing expatriate investors to raise their ownership percentage from 49% to 100% in tourism and entertainment investments. “In Qatar, we are committed to sustainable development as well as to tradition. To this end, our objectives at Qatar Tourism Authority are to bolster tourism efforts through cooperative agreements and to promote Qatar’s rich cultural heritage and capabilities as a premier travel destination in the region.”

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Tuesday, March 30- 2010 @ 9:41 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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