The launching of the new company falls under the group’s expansion strategy in the Middle East and its commitment to consolidate the highest standards of quality related to the construction sector. Qualtra is specialized in the trade of construction materials of major international brands including “Grohe”, “Legrand”, “Rubi”, “Sodamco” and others, and it will soon start operating in Iraq.
QIG Holding was established in 2008 to promote investment opportunities and to provide support for its affiliates such as Qualco and Qualdev. Qualco became a major player in the Construction industry in Lebanon through its contribution to quality projects such as Level 27 tower, LAU Byblos campus, BAU Tripoli & Debbyeh Campuses, in addition to Abaydieh Hills. On this occasion, Mr. Roger Karam, Chairman of QIG (Holding) s.a.l, said: “We are in the process of opening to promising markets in the region. In addition to the Iraqi market, we are eager to establish a strong presence in Syria, Jordan and UAE, in the framework of implementing our expansion strategy. We are striving to position Qualco, Qualdev and Qualtra amongst the prominent players in their sectors.”
It is worth mentioning that Mr. Roger Karam is the Chairman of Qualco (Quality Construction Company) while Mr. Elie Chidiac is the General Manager. Mr. Karam will also be the Executive Director of Qualtra while Mr. Joseph Sfeir has been appointed Deputy Executive Director. Qualtra offices are strategically located in the center of Baghdad, facing Baghdad Hotel, in Eskandar Estefan building on AL Saadoun Street. This location is considered to be among the most important in Baghdad, the capital that is today coming out of the rubble and is planning to take its place among other Arab capitals as a main attraction for investments and large scale projects.
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