In particular, in Dubai where the estimated size of the market for the production of feature films and TV documentaries and commercials is between Dhs. 60-70 million.
As a first step, the pioneers of spectacular theatre and TV productions in the region, Rahbani Productions, have launched for the first time in the Middle East a range of innovative and high-end audio-visual equipment through their tie-up with F. E. G. Enterprise.
The latest high quality camera and lens equipment for commercial productions that have been introduced in the region for the first time includes the ARRI 435ES, the Swing, Shift and Tilt Lens system, the T-REX Superscope Multi-Directional Lens System and the Intelligent Motion Network system.
Addressing a press conference in Dubai on March 18, Mr. Vishnu Gur, Executive Director at Rahbani Productions, said: “Rahbani Productions is delighted to forge this strategic alliance with F. E. G. Enterprise, an international provider of world-class film support services to promote the use of exceptional quality film equipment in this region. We have invested heavily to bring these top-of-the-line systems to this part of the world. The high quality camera and lens systems that we have launched in Dubai today is among the most sophisticated audio-visual equipment and systems used by international movie studios and producers”.
Mr. Gur said that Rahbani Productions saw its alliance with F. E. G. Enterprise as a great opportunity to support the development of the commercial film production industry in the region, particularly in Dubai, where the industry has come of age, thanks to the important role played by Dubai Media City, who have acted as a catalyst to promote the industry.
He added: “As the leading private production house in the UAE, we are committed to supporting Dubai’s emergence and growth as a regional hub for commercial film production. The market for audio-visual productions is growing at a fast pace. The estimated size of the market in Dubai has risen from some Dhs.30 million in 2000 to between Dhs. 60-70 million today, and the number of major and minor production houses have almost doubled to 30 from what it was three years ago. Through our partnership with F. E. G. Enterprise, we hope to further enhance our own leadership in the field of commercial TV productions and encourage others to enter this exciting arena.”
Mr. Al Kana, Chairman of F. E. G. Enterprise, said: “F. E. G. Enterprise is happy to have launched this significant new partnership with Rahbani Productions. We will work closely with them to create awareness about our products and offer customers in this region easy access to the latest quality audio-visual production equipment and systems. F. E G. Enterprise has an unbroken history of providing unique high quality products, and the range of world-class products that we will introduce in the Middle East through Rahbani Productions will reflect our strong adherence to innovation and excellence.”
He said: “F. E. G. Enterprise is a pioneering company dedicated to promoting the growth of the film industry in a number of countries around the world. We also have a team of highly experienced people who are passionate about creating brilliant work. Our strengths are complemented by business alliances that we have forged with specialized partners like Rahbani Productions. With this new arrangement we hope to establish a one-stop centre in Dubai for the purchase as well as rental of high quality film equipment.”
Tuesday, March 18- 2003 @ 14:25 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.