The Dubai Media City based PR agency will become the extended arm of the Van Cleef & Arpels management team, bringing an innovative communications strategy to the fore.
Van Cleef & Arpels, part of Richemont Group, opened its first store in the Middle East in BurJuman, Dubai in 2004 followed by its latest branch in Abu Dhabi in May 2006. The appointment of Rawaj International as its PR agency comes at this appropriate time of fast development and increasing brand awareness for the company in the U.A.E. and regionally.
Stephane de Palmas, Director of Van Cleef & Arpels in the Middle East, commented,
“Van Cleef & Arpels is proud to celebrate 100 years of glamour and excellence this year. My challenge in 2006 is to continue to offer the best to our customers, as Jacques Arpels used to say. I have every confidence that Rawaj International will safeguard our exacting standards in the field of communications.”
Lale Ansingh, Managing Director of Rawaj International, said, “This is an exciting time for Van Cleef & Arpels who celebrate a centenary of innovation, skill and beauty in jewellery design this year. We look forward to a fruitful partnership between us and to building a bridge that spans from the past to the future”.
Van Cleef & Arpels was established in 1906 at 22 Place Vendôme in Paris and has today more than 45 boutiques all over the world, in Europe, USA, Middle East, Japan and South East Asia. After one hundred years of existence the House, more than ever, embodies the spirit of creation in high jewellery. With a unique touch, combining femininity, glamour and gracefulness – always associated with exceptional stones and an unchallenged craftsmanship – Van Cleef & Arpels creates the most aspirational pieces of jewellery in the world today.
Monday, June 19- 2006 @ 8:38 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.