Based on the fact that consumers spend more time shopping in supermarkets than anywhere else, Real Deal puts real value offers straight into the hands of consumers and advertisers can target specific customer segments, track their results and measure the return on investment.
In markets where pre-printed cash receipts are used, 86% of customers read the offers, reports Nielsen’s.
The Real Deal cash register receipt business is designed for campaigns of 4 to 8 weeks and each campaign consists of a limited number of advertising slots of 70 x 45mm each. Real Deal provides advertisers with exclusivity within their category for all campaigns and all zones they purchase and each campaign will contain one social or corporate sustainability program.
Each advertisement contains a tracking code which provides the advertiser with the means of directly measuring the return on investment for the campaign by zone or store or period.
Retail outlets who partner exclusively with Real Deal on a multiple year contact will receive the pre-printed rolls and a range of additional, benefits tailored to their size, location and customer needs.
Real Deal launched through 20 Almaya supermarkets and 2 Geant outlets.
The person behind Real Deal Middle East is Monica Bradley who is no stranger to the business scene in the Middle East. Since moving to Dubai in 2003, Monica has established herself as a key strategic advisor and mentor to executives and leaders across the region.
MBA in hand, Monica is a management consultant with a proven record in sustainable implementation of business improvement, strategy, policy, planning, governance and performance management.
“Dubai is a city of opportunities and the current economic climate has presented new ones, like Real Deal. Coming from Australia where the concept of value offers on the back of shopping receipts is well established, I was amazed that nothing similar existed in Dubai, a city renowned for its shopping.”
The Real Deal business model divides the region into zones of similar geographic and demographic clusters and markets the advertising space to companies who want to connect their consumer offer or community message with that specific market segment.
As a new advertising medium, it is innovative, creative and unique.
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