“The launch of the first business decision-maker and affluent consumer panels in the Middle East, one of the fastest growing economic areas in the world, is another major step in our continued global expansion,” said Chris Havemann, Research Now’s CEO. “With the addition of these Middle East panels, launched in partnership with Emirates Airlines, we provide our clients a window into a fast-growing region that is of high interest to many corporations today.”
“Growth opportunities for the research industry in the Middle East are vast,” added Nader Kobeissi, Research Now’s Vice President of Client Development, Middle East. “The decision for Research Now to expand into the Middle East is recognition of the vibrancy of the economies of the Middle East and the need for quality research sample from this region. Research Now will be able to offer global and local researchers access to the booming businesses and affluent consumers in the region.”
According to the latest ESOMAR industry figures, the market research industry in the Gulf States has nearly doubled in size over the last three years; giving the region one of the fastest growth rates in the world. And, The Economist ranks Middle Eastern countries including Qatar, UAE, Jordan, Bahrain, and Kuwait among the top 20 countries with the highest 2004-2008 average GDP growth rates.
Research Now will continue its global expansion by launching new panels in additional countries in the coming months, in cooperation with additional business partners in the Middle East.
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