The partnership will strengthen the Géant hypermarket, Géant easy supermarket brands overall presence in GCC countries. Retail Arabia has successfully launched both the brands and currently operates 10 stores across UAE, Kuwait and Bahrain with aggressive plans to expand.
The international expertise of Groupe Casino, combined with the local market insight of Retail Arabia has created the best local adaptation of international standards in retailing. Together they will provide know-how and support to Al Meera for launching and operating the Géant hypermarket and Géant easy supermarkets in Qatar and Oman.
This franchise agreement comes close on the heels of a supply agreement signed with Al Meera earlier in 2011 which granted Al Meera the right to exclusively sell Casino-branded products in Qatar. Building on this Al Meera is now all set to launch both the brands across Qatar and Oman to offer customers quality products at the lowest prices plus the convenience of one stop shopping for all their needs.
Arif Shaikh, Director of Retail Arabia said, “Our decision to extend the franchise agreement to Al Meera was based on the tremendous potential we see for retailing in Qatar and Oman and we look forward to the expansion of the Géant and Géant easy brands in these two countries. This will strengthen the brands in the GCC and give us economies of scale with suppliers to negotiate good deals and prices to ensure our customers get maximum value.”
Commenting on the partnership, Patrick Lasfargues, Business Partnerships Director at Group Casino said “We are delighted to be bring the Géant and Géant easy brands to Qatar and Oman for the first time and we see this as a start of a great partnership.
Guy Sauvage, CEO of Al Meera said that “Al Meera is committed to bringing world class retailers and unique concepts to Qatar and Oman, offering residents in our communities the best possible choice.”
Tuesday, December 27- 2011 @ 10:59 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.