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House of Fraser announces international expansion through a partnership with Retail Arabia International

United Arab Emirates: Thursday, February 25 - 2010 @ 13:48

John King, Chief Executive at House of Fraser says, We are delighted to announce our plans to take the House of Fraser brand to the Middle East. This forms a key element of our growth plans for the business, combined with the expansion of our own brands and the development of our multi-channel platform, both nationally and internationally. We believe House of Fraser has significant opportunities in key global markets positioned as a premium department store providing our exclusive brands and concession partners entry into new markets. We look forward to a long relationship with Retail Arabia International.”

Retail Arabia International is a new retail venture of Daud Investment’s subsidiary Daud Arabian and Gulf General Investment. The company is keen to develop relationships with retail brands where there is significant growth opportunity. Having already established franchise partnerships with brands including Hamleys, Oscar de le Renta and David Morris, the collaboration with House of Fraser is part of the company’s rapid expansion plan. Nabil Daud, Managing Director & Chief Executive at Retail Arabia International says:

“This is a very exciting step for Retail Arabia International and we are delighted to have been selected as the Middle East partner for such an iconic brand, which will see the opening of the first House of Fraser store out of the UK. Our partnership with House of Fraser brings another prestigious international brand to our portfolio and provides us with strong opportunities for growth in the market. We are confident that House of Fraser will be a strong addition to the retail landscape here and we look forward to growing the brand in the Middle East. ”

Since its initial inception into the market last year, Retail Arabia International has already brought a number of prestigious retailers to the Middle East including Oscar de la Renta, David Morris the jewellers and Hamleys toy store.

In the next three years Retail Arabia International will be focusing its strategy on expanding the portfolio of existing brands across the region as well as identifying a number of other international names to diversify the business across the retail and entertainment sectors.

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Thursday, February 25- 2010 @ 13:48 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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