Nabil Daud, CEO of Retail Arabia, said, “High on quality and service – House of Fraser’s first international store will be in the UAE and we at Retail Arabia want the customers within the region to get the same shopping experience as in the stores in UK. Known for its mix of brands from luxury to popular, the store will have the same look and feel in all the sections thereby giving us an edge in extending a sophisticated and exhilarating shopping experience to our customers in the region.”
He further added that the aim is to offer excellent customer service which will be a perfect match to meet the high expectations of House of Fraser stores.
The enthralling department store will be located in World Trade Center Mall, formerly known as Emporium Central Market, having four floors across 100,000 square feet, sporting modern architectural features complimenting the rustic traditional feeling of the Souk inspired mall. The world class development is expected to be complete in early 2013, and will provide visitors a relaxing shopping and dining experience.
John King, the CEO of House of Fraser upon visiting the development said, “The first international move for House of Fraser is incredibly exciting and we couldn’t have had a better partner than Retail Arabia. They bring in huge retail experience which is in sync with our philosophy. The new store in this creative and thrilling location in Abu Dhabi will feature the latest designs seen in our new stores in Bristol and the recently refurbished Oxford Street.”
House of Fraser offerings will unequivocally be the best anyone has seen in Abu Dhabi, and the various partnerships within the store, is a great opportunity for Retail Arabia to really create something spectacular for the consumers.
Wednesday, May 9- 2012 @ 13:10 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.