The Box Appeal, organised by the Radisson Blu Hotel in Muscat, concluded its second successful year recently. The efforts of a two-month campaign culminated in the collection of over 700 boxes where residents of Muscat came forward to fill the box with a ‘shopping list’ of everyday items. The charity campaign created and run by the Rezidor Hotel Group in the Middle East, officially concluded on the 30th of November.
The boxes were distributed to Oman’s construction workers and street labourers by a team from the hotel, an enthusiastic group of students from the Indian School Al Ghubra, charity partner ‘I-Care Initiative Oman’ members and representatives from partner companies. The Box Appeal asks people to give back to those who need it most, in this case, the unsung heroes who work hard in the sweltering heat to making the country beautiful and comfortable for everyone.
This was the second time the Muscat hotel participated with organisers citing that the response from the local community was ‘overwhelming’. Several other local companies supported the campaign including Gulf Agency Company, Renaissance Services SAOG, Snowhite LLC, Oman United Agencies, Al Wisal 96.5 FM, Merge 104.8, Carillion Alawi and I-Care Initiative.
“We personally visited residential building sites and labour camps across Muscat to distribute boxes diligently filled in by the support of the local community. Through this channel we have touched the lives of hundreds of deserving people whose response to receiving the boxes was delightful. The students of the Indian School Al Ghubra deserve a worthy mention for their wholehearted participation throughout the campaign,” said Marius Wolmarans, General Manager.
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