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Think Pink hits $500 000 for fight against breast cancer

Lebanon: Thursday, July 21 - 2011 @ 15:32

With a guest list of more than 1000 contributors, the event managed to raise $185 000 that will be donated to the May Jallad Foundation for Cancer, Faire Face for Cancer, the Lebanese Breast Cancer Foundation, and Bras for a Cause project. Think Pink’s army of young philanthropists has managed to raise $500 000 since 2008.

Think Pink has been inspired by witnessing firsthand the struggle many women are faced with when fighting breast cancer. “Our foremost goal is to create awareness and to educate both men and women about Breast Cancer,” said Karim Jabado from Think Pink. “We strongly believe that early detection can save a life, that 1 in 8 women will get it… but if caught and treated early, 9 in 10 can beat it!”

The event was made possible by many sponsors, in particular, Hoffmann-La Roche, Mercury Development, ABC and Vileda. Other big names like Smart, Abed Mahfouz and Voyageur flooded the guests with giveaways and raffle gifts collectively worth over $100 000.

“Many people are still not aware of the degree of suffering women go through when battling with cancer,” said Leila Koleilat Communications Manager at Hoffmann-La Roche.

“We’ve believed in the Think Pink initiative since 2008 for it goes hand in hand with our annual national awareness campaigns,” she added.

Founder of the Lebanese Breast Cancer Foundation, Prof. Naji El Saghir went on to explain, “Women need to be encouraged to face the disease bravely. Evidence shows that women in Lebanon are increasingly aware of the threat of breast cancer and of the advantages inherent in detecting it at its earliest possible stage but yet we still have more work to be done.”

“We can really make a difference in the lives of patients who need our help to obtain vital treatment. The donations collected today will immensely contribute to improving the quality of life of cancer patients who would otherwise continue to suffer in the absence of treatment – all together, one small step at a time, we can do our part to make cancer a thing of the past,” commented Rima Dandashi, president of the May Jallad Foundation for Cancer.

“Through the generous donations from Think Pink, we will be able to keep up with the free mammography program that was initiated in 1998 for women who can not attend to a mammogram on yearly basis to make them aware of the importance of early detection of breast cancer through touring lectures by specialists as well as offer free screening through dispensaries, welfare centers, and mobile unit in remote areas,” added Anne Franjieh, President of Faire Face for Cancer.

“Think Pink works with and supports any NGO that we believe can make a difference in the fight against Breast Cancer – we have no favorites and no formal bond with any of them. We do what we do best – raise money and build awareness. The NGOs then put that money to work. The yield from Think Pink’s investment is just as important as the awareness we try to create – the NGOs we work with have proven to be great investments in the fight against breast cancer,” noted Jabado.

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Thursday, July 21- 2011 @ 15:32 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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