Springing the surprise announcement on the media world, the Rotana Group has put an end to weeks of speculation concerning Dr. Hala, and our own sources tell us that Rotana has deliberately kept news about her and the new channel under wraps in order create a buzz and maximize the impact of the official announcement.
Everyone at Rotana is now working round the clock to ensure that everything is ready for the big launch of ‘Kanat 5 Nojum’ in Ramadan, while Dr. Hala Sarhan herself is busy preparing for her return to the screen by contacting editors-in-chief, columnists, journalists, photographers, media personalities and others, in Lebanon, Egypt and the Gulf.
In addition, a Rotana team has been traveling throughout the region for meetings to identify a specialized media unit to support Dr. Hala in her new enterprise. Stars throughout the entertainment business, along with announcers and broadcasters, have been contacted and are being kept informed with updates about the new channel.
“The experience and insight that such a renowned media personality as Dr. Hala Sarhan brings to this initiative is invaluable to the success of the new channel,” said renowned director Simone Asmar. “And having Dr Hala heading ‘Kanat 5 Nojoom’ of course will turn it into ‘Kanat 6 Nojoom.”
Wednesday, August 29- 2007 @ 11:32 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.