The event, held before a VIP list of Qatar’s leading businessmen and entrepreneurs, was held in the company’s production facilities in Al Shahaneya, in the outskirts of Doha.
Prior to cutting the ribbon, His Highness was given a tour of the flower art gallery, and given a general presentation by Saba Al Fadala, Executive Director. His Highness also presented an internationally-registered flower, aptly cultivated to be in the color of Qatar’s national flag, and officially named it ‘Moza.’
Roza Hassad’s state-of-the-art facility produces 17 types of flowers, and over a 100 varieties. On average, 20,000 flowers can be produced daily. The facility is hydroponically-run to minimize waste, and keeping the environment in mind, only biological pesticides will be used. In addition, a research lab will test new crops and varieties to be introduced into the market Roza Hassad’s facility is the first of its kind in the entire Middle East, and one of the few globally.
Future plans include the possibility of opening Roza Hassad facilities in other countries, expanding the product selections, as well as opening branded retail stores here in Qatar.
Thursday, March 22- 2012 @ 12:01 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.