Earlier this year, RSA Security announced major investment in the RSA SecurWorld™ channel programme. The comprehensive and innovative RSA SecurWorld™ Partner Portal allows a range of automated and self-service applications for partners as well as a host of information -all designed to empower the partners.
“Our channel partners represent a vital strategic constituent of RSA Security’s business, and our intention is to empower and motivate them to realize the full potential of the growing worldwide market for RSA Security solutions,” commented Miles Rippon, Sales Director for the Middle East and Africa. “Information security is no longer a niche industry. Today it sits firmly in the mainstream, with everyone talking – and concerned – about the security of identities. It is therefore crucial that our valued partners are best-placed to take advantage of a growing amount of opportunities and that RSA Security provides the best available tools with which to do so.”
The benefits of the new RSA SecurWorld™ program fall into three main categories:
• Higher financial rewards for committed partners: greater rebates may be available to partners who maintain certification and authorization, sell new products and acquire new customers
• Investment in building channel partners’ expertise: further spending dedicated to RSA SecurWorld™’s successful online curriculum for sales and technical training for channel partners
• Improved partner effectiveness: investment in a new partner portal that will simplify access to support tools and materials, and accelerate distribution of up-to-the-minute information – including sales leads
• Deal registration: access to a sophisticated service designed to help bring potential business opportunities to a successful close is granted to all partners meeting the sales authorization criteria
“This program has been designed with our partners in mind, with benefits intended to help increase their revenues while enhancing their prestige and stature as a valued information security partner with the leading security solutions,” said Kieran Hernon, Channel Manager, MEA. “We are dedicated to our channel partners and they are vital to the on-going success of our company. Our aim is for the RSA SecurWorld™ partner program to be elevated from ‘best-in-class’ to ‘best-in-industry’, and we are confident that the new program gives us the foundation with which we can accomplish that goal.”
This week also sees the launch of a new regional office for RSA Security in the Dubai Internet City to increase support for and collaboration with these partners.
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