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Almarai create great taste with INDAG – WILD Process Technology

Saudi Arabia: Saturday, August 28 - 2004 @ 09:33

INDAG – WILD Process Technology, have been selected as one of Almarai’s strategic partners who will be providing the sophisticated technology in this project.

Almarai, the leading dairy and food brand in the Middle East, has a 40% share of the fresh dairy market and is headquartered in Riyadh, Kingdom of Saudi Arabia. The company first launched their juice brands in 1999 and today manages to service over 20,000 customers on a daily basis across Saudi Arabia and the rest of the Gulf markets.

From its formation in 1976, the Almarai Company has been driven by the desire to “fulfil the need to translate up-to-date developments in agriculture and food industries into practical activities”. A key cornerstone of ensuring Almarai’s success is the utilisation of hi-tech solutions within their operations. INDAG-WILD Process Technology is to provide Almarai with a customized state-of-the-art dosing and mixing technology known as the “Heidelberger Mixer (HD-Mixer)”. The system will significantly increase Almarai’s efficiency by simplifying the process for finished juice, nectars and still beverages containing juice.

This innovative system consists of a concentrate tank storage station for pre-standardisation and storing of juice concentrates, a liquid sugar tank storage station, a small quantity station for preparing and solving powdered ingredients and two dosing and mixing stations. The centralized juice mixing system is capable of supplying several filling lines while automatically dosing and mixing for high quality production requirements. High product safety is also guaranteed with these process systems and it is simple for operating staff to use.

INDAG – WILD Process Technology is the WILD Group’s engineering centre, offering the most modern process technologies to the food and beverage industry. The company has a proven track record with other customers and is leader in the syrup mixing technology (HD-Mixer) in the German soft drink market. Worldwide, there are more than 600 systems in use.

The key factor of the WILD Group business is Industry knowledge mastered over many years. Close cooperation between the product development and production department of WILD Group and INDAG-WILD Process Technology allows the engineers to understand the production processes of the raw materials (e.g. compounds, concentrates, fruit preparations, etc.) that their customers use to produce their final products. Subsequently, this allows the engineers to be able to design individual state-of-the-art concepts for their customers in the field of beverage production. INDAG combines technical and product specific know-how with the product development of the WILD Group by this close cooperation.

WILD customers profit from the synergies that result from WILD knowledge in system design and WILD experience in semi-finished goods production. They can expect leading edge and practical solutions from WILD.

The WILD Group is globally active, represented in more than 70 countries and has 14 production facilities worldwide. Wild has a regional operation in Dubai, UAE, which allows them to maintain close direct relationship with its customers in the Middle East.

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Saturday, August 28- 2004 @ 9:33 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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