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Elemis opens its retail concept in Debenhams, Mirdiff City Centre, Dubai

United Arab Emirates: Tuesday, May 04 - 2010 @ 10:54

The new counter’s location is part of the quickly growing Elemis retail expansion plan which aims to strategically establish locations through which Elemis products can most efficiently reach their target segments across the region. The plan also positions Elemis outside of the spa arena so that it can be more easily accessible to retail customers.

Ms. Paula Behrens – Distribution & Training Manager for Spa Resources International, the sole distributor for Elemis products in the Middle East noted, “Although a vast majority of our clients are extremely familiar with the Elemis spa experience, we want to create a greater awareness for the home care and retail products as well, since Elemis can be effectively used for luxurious spa treatments, and then usage can be continued at home for optimum results. We believe that the Elemis retail expansion is an ideal way to reach all of our clients and to make Elemis readily available to them whether they are relaxing at a spa for the day or taking the time to unwind at home.”

An innovative tester zone that combines anti-ageing skincare with pallets of lifestyle solutions

• Freedom to feel, smell and touch Elemis
• Hassle free, interactive play and experience zone
• Lifestyle solutions – feeling stressed, or in need of a detox?
The products are already pre-prepared on the pallet
• Un-intimidating for the first time experience

Serious skincare, combined with lifestyle solutions. Peruse the pre-prepared pallets for:

• Age Maintenance
• Daily Skin Health
• Time for Men
• Detox
• Travel and Sports
• Stress Management

1. Elemis Facial Mapping Analysis
Noella Gabriel has been pushing the boundaries of skin science following a year of trials, research and development. Working with leading experts from the medical field of clinical imaging, Elemis will show what the skin looks like both on and below the surface to help understand better age maintenance and lifestyle management. Several images will assess one’s UV spots (characteristic of photo damage, typically from over exposure to sun), pores, evenness (colour variation in skin tone) and porphyrins (evidence of bacteria lodged in pores which can lead to acne).

2. Personalised Elemis Skin and Lifestyle Prescription
Following one’s Elemis Facial Mapping Analysis and detailed consultation, Elemis Skincare Specialist will present personalised Elemis Skin and Lifestyle Prescription.

3. Elemis SkinLab Experiences
Elemis Skincare Specialist will offer 1:1 tuition on the benefits and results from one’s personalised Elemis daily routine. This is an inter-active opportunity to touch, feel, smell and learn about the products prescribed. In addition you will be guided how your lifestyle can affect your skin and body, offering daily solutions to your specific needs.

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Tuesday, May 4- 2010 @ 10:54 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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