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Wataniya goes nuts for Al Rifai

Qatar: Tuesday, August 26 - 2008 @ 16:42

Al Rifai joins such well-known food brands as Abdel Wahab, Sbarro, Kebab-ji and Chopsticks as part of Wataniya’s booming restaurant franchise business. Founded in 2006, Doha-based Wataniya currently owns 25 restaurant brands and operates more than 200 outlets throughout the Middle East and North Africa.

So popular has Al Rifai become in Qatar that Wataniya has plans to open extra stores. In Doha, the company has shops on Salwa Road (468-0179) and Nasser Street (442-0342). From September, customers outside Doha will get to enjoy the authentic Al Rifai taste when a new shop opens in Al Wakra.

Wataniya’s partnership with Al Rifai is excellent news for the company’s customers in Qatar, says CEO Nasser Beydoun. “The fit between our two businesses is outstanding. Al Rifai has a reputation for supplying the finest Arabic nuts, coffee and sweets, whilst Wataniya is the leading food and restaurant supply business in Qatar.”

In 60 years, Al Rifai has grown a small shop in the back streets of Beirut to become the Middle East’s number 1 supplier of specialty nuts, coffee and Arabic sweets. In Qatar, Al Rifai’s award-winning range of nuts includes Innocent, the world’s first low fat mixed nuts, along with Macadamia, Cashews, Pistachio, Almonds and Hazelnuts, all packed in a special zipper bag to ensure they stay fresher for longer.

“Each Al Rifai special mix was developed to create a variety of exclusive nuts and kernels to provide our customers with the ideal take home product,”

explains Beydoun.

Beydoun is quick to pay tribute to the man who first brought Al Rifai to Qatar. “The vision and business acumen of Adel Mannai, President of Teyseer Motors, has made Al Rifai a success in Qatar. We will follow his example and be committed to working hard to benefit all our retail, wholesale and individual customers.”

If there is one thing Al Rifai customers enjoy as much as nuts, it’s the finest coffee. Al Rifai is Qatar’s premier purveyor of pre-packed and fresh ground French coffee in six delicious flavours: Cinnamon, Hazelnut, French Café, Strawberry, Coconut and Chocomint.

Information about the complete Al Rifai range of nuts, coffee and specialty sweets can be found by visiting the www.alrifai.com website, visiting the company’s Salwa Road or Nasser Street stores.

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Tuesday, August 26- 2008 @ 16:42 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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