CAP is aimed at turning more potential clients into actual customers in less time than any other method available and it promises to help repeat business.
Customer service and customer relationship management are jobs most often detached from sales or marketing. CAP changes that by allowing the sales person to gather data on clients and act on that acquired data immediately by sending personalized SMS and E-mail responses.
The sales team, marketing and management are kept appraised of sales progress, customer responses, marketing efficiency and demographics on a daily basis by the simple, efficient reporting system.
Independent research has shown that companies using CAP demonstrate improved sales conversion ratios and customer satisfaction making CAP a powerful on-demand Customer Relationship Management (CRM) solution and offering the highest return on investment.
“What attracted Nissan Middle East to this idea was, first of all, the customer convenience, the fact that it gives a more personalized interaction, in real-time, for the customer, with the E-mail shots, SMS alerts, something we’d never tried before and we felt was more bold and more thoughtful,” said Monal Zeidan, General Manager for Marketing and Corporate Communications at Nissan Middle East. “And also the fact the salesmen themselves would be more results driven because they would have less paperwork to do and more time to sell cars.”
CAP’s power comes through its simple web-based interface, portability on a PDA or PDA phone and instant one-to-one communication with potential clients as well as existing customers.
WebMark International is so confident of this product that it is being offered as a free trial, available directly from the company website.
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