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Wella launch the new System Professional range throughout the Middle East

United Arab Emirates: Saturday, June 08 - 2002 @ 09:06

The new Wella System Professional, available only through salons, is based on intensive hair and scalp analysis offering men and women the chance to find the ideal combination of products to meet the individual needs of their hair and scalp

The new System Professional collection comprises nine diagnosis fields based on the three hair types: “normal/dry”, “damaged”, and four scalp problems: “dandruff”, “hair loss”, “sensitive” and “oily”. The remaining category covers the treatment type for “coloured” hair.

Each of these fields is divided into three product categories: “shampoos”, “express treatments” and “intensive treatments” for long-term, lasting care. There are additional products – including Ends Express and Power Mask – which offer rich conditioning treatments for dry and badly damaged hair.

The premium hair care has been specifically designed featuring soft pastel colours that identify the hair system type, with pale yellow for hair care, light green for scalp care, light blue for chemically treated hair, mother-of-pearl for specialist care.

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Saturday, June 8- 2002 @ 9:06 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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