The Beirut-based agency was shortlisted in the “Middle East & Africa Restaurant” category for the concept creation and full branding of Origami Restaurant.
Before becoming Origami, this restaurant idea was new to the Beiruti food and beverage scene: an original concept combining a kids’ academy with a top notch cuisine. WonderEight created the identity that clearly communicates the contrast and uniqueness of the place then developed the full branding in accordance with the identity.
“The challenge in this project was bringing out the fun in chic,” commented Walid Nasrala, Owner at WonderEight. “While the academy consists of theater classes, workshops, art courses and a dancing studio for kids, the restaurant offers sophisticated cuisine targeting class “A” clientele. Thus the choice of name, that was really pivotal to communicate both liveliness and sophistication. The restaurant concept and branding fell into place afterwards.”
The result was a unique venue that attracts curious children and their posh parents. WonderEight were able to achieve this goal through applying the concept of folding on the different applications at hand inspired by the Origami art.
This year’s Restaurant and Bar Design Award received 667 entries of which 190 were shortlisted. The winners were honored at the 5th Restaurant and Bar Award Ceremony held on September 12 at London’s Farmiloe Building.
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