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Ethnically rich gold jewellery collections unveiled during ‘Akshaya Tritiya’

United Arab Emirates: Tuesday, April 14 - 2009 @ 17:09

Considered to be a highly auspicious occasion, the festival falls on April 27th this year and is said to represent eternal prosperity and success for any new beginnings made and for gold bought on that day.

Anan Fakhreddin, Managing Director, Middle East and Turkey, said:

“Dubai is hailed world over for its multi-cultural environment where people from a number of nations and cultures live in harmony. This offers one a unique opportunity to learn and appreciate other cultures and their practices. One of the world’s largest consumer of gold jewellery, Indians incidentally form one of the majorities in the UAE. It is therefore interesting to discover an Indian festival like Akshaya Tritiya dedicated to gold buying. Since time immemorial, Indian jewellery has been hailed for its intricate workmanship and superb designs and I’m sure all jewellery lovers will be delighted to discover the specially designed gold jewellery collections for Akshaya Tritiya which are endowed with a traditionally rich and ethnic appeal.”

Dating to antiquity, Akshaya Tritiya occurs once a year, in the waxing phase of the moon, when according to Indian astrologers, both the sun and the moon are in exaltation and are at the peak of their brightness. The Sanskrit term ‘Akshaya’ means imperishable or eternal, indicating that which never diminishes. An aspect associated with gold as it is considered to be long lasting, enduring and imperishable. So any initiations made on that day or gold bought, are believed to increase multifold as it’s a day that attracts good fortune and immense success.

On this special day, Indians celebrate weddings, start new business ventures and plan long journeys too. As a sanctified day, gold buying on Akshaya Tritiya ensures year round peace and prosperity for its buyer. Interesting, it is also believed that by doing a good deed on that day one can earn punya or merit for life.

Viewed as sacred and as being the ultimate symbol of wealth and prosperity, buying gold is especially auspicious if bought on Akshaya Tritiya. So on this day Indians across the globe flock to gold shops which remain open well into the night to cater to the milling crowd.

And world over, gold continues to partner us through life, lighting up our moments with its festive sparkle and glow.

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Tuesday, April 14- 2009 @ 17:09 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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