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World’s Largest Pen Store to apply to Guinness Book, while going online

United Arab Emirates: Saturday, March 16 - 2002 @ 10:09

The company offering the world’s largest selection of pen brands besides being the market leader has always been in the forefront in making innovative moves and bringing in new trends. The World of Pens is among the very few companies in the world and the only one of its kind in the Middle East where one can find the entire collection of latest and modern writing instruments.

The website www.theworldofpens.com has been operational since August 2000 as a static website. Now the E-Business Division of Jumbo Electronics Company has enabled The World of Pens to do business online. The online store copes with the needs of the customers and now, the entire online sales process is an user friendly and dynamic one. The online store with complete catalogs of thousands of models features a gift center, product recommender and many other interactive tools apart from the shopping cart and inquiry generation modules.

The company has a retail store in the UAE. They deal with over 80 of the world’s most prestigious brands, under one roof. The World of Pens carry an exclusive variety of Limited Edition Writing Instruments from Krone – U.S.A., Marlen – Italy, Delta – Italy, Mont Blanc – Germany, Waterford – U.S.A., Montegrappa – Italy, Waterman – France, Visconti – Italy, Caran d’Ache – Switzerland, Pelikan, Ever Sharp – U.S.A. etc. The company is the authorised Distributor for many of the pen brands.

In addition to writing instruments, The World of Pens offers, Page’Up (France) – the world’s smartest copyholder, – winner of 13 international awards for the design and concept, Morbier (France) – the exquisite wooden/leather desk accessories and Pinetti (Italy) – one more range of wooden/leather desk accessories.

The World of Pens had 3 divisions – Retail, Distribution & Corporate gifts. “A new division to cater the online business is already functional”, says Mrs. Zita Paul, Director, The World of Pens. “We know the potential of this channel, and would like to be in the forefront”, she added.

As Mr. Vishesh Bhatia, Chief Operating Officer, Jumbo Electronics said, “The future is towards more of online business. Our expertise is well known and tested in this field, and we extended this expertise to the World of Pens. I am sure that this new venture of The World of Pens will turn out be yet another success story.” “Jumbo is one of the first companies in the region to recognize the e-channel and have an exclusive E-Business Division, and it was a great experience sharing our expertise,” said Mr.Tomy Varghese, Head of the E-Business Division, Jumbo Electronics.

The company has announced special Internet prices as an attraction to boost online sales. The online store will also provide personalised services such as engraving, printing, gift-wrapping etc., according to the needs of the buyer.

The URL of the online store is: www.theworldofpens.com

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Saturday, March 16- 2002 @ 10:09 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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