They join the Title Sponsor, ISPS (International Sport Promotion Society) and the Presenting Sponsor, Mission Hills China, as Official Sponsors of the Senior World Championship, which takes place for the very first time at Mission Hills, Shenzhen, China, 11-13 March 2011.
David Collins, WSM’s UAE Managing Director, commented, “In early 2010 when we decided to open our first international office here in the UAE, a major factor behind that decision was geographical positioning to grow domestic UAE business, but as importantly, to act as a bridge to new business in Eastern markets. Securing the support of three such high-profile brands for the Senior Tour’s first visit to China validates this business strategy, as well as this new tournament itself in the influential Chinese market. We are extremely grateful for these leading brands’ support and look forward to developing these key client relationships into the future.”
Rolex will be the Official Timekeeper for the Championship. With this new deal the luxury watch maker builds on its exclusive associations with the European Tour and the China Golf Association, as well as its considerable global golf sponsorship portfolio that includes the Dubai World Championship and Abu Dhabi HSBC Golf Championship.
Land Rover will be the Official Car Sponsor and Vehicle for the Championship, marking its first major foray into golf sponsorship in China. As part of this first-year sponsorship Land Rover will provide their market-leading automotive expertise and a fleet of luxury vehicles to assist with player and VIP transportation.
Finally CNN is confirmed as the event’s Official Media Partner and will be providing significant coverage for the tournament across its international TV platform. This will greatly enhance the new tournament’s status and awareness, as well as providing highly valuable media exposure for the event partners.
Andrew White, Chief Executive of WSM Sponsorship, said, “WSM has played a central role in taking major events to new destinations around the world. A key part of our business is as a leading promoter of international golf events, involved with tournaments across five continents. Alongside our domestic UAE client business, the ability to reach and make a genuine impact in major international markets such as China is testimony to the fully integrated approach and global industry experience we deliver for our clients.”
Monday, February 28- 2011 @ 11:22 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.