Ms. Claudia Lemlihi, Country Manager of Wunderman Jordan, said:
“The alliance is a natural result of two believers in direct marketing as the most targeted, efficient, and cost effective approach in reaching customers in the most relevant way for them. While direct marketing is still in its infancy in Jordan, there is a growing need to utilize this strategic approach in the local market that continues to develop.”
Direct marketing utilizes in depth knowledge about the individual based on accurate database management, a tool that has been largely neglected by the majority of industries in Jordan. According to Lemlihi, Wunderman’s international network stands for creating strong, lifelong, profitable customer relationships, a result from getting the right people talking, in the right way, at the right time.
“Customers are becoming more aware of the value that direct marketing can bring to their businesses. Clear results and tracking of responses can be measured and developed to positive effect in driving desired behavior and purchases by customers – all of which are a fundamental to the success of direct marketing. We have come a long way in achieving that and we know that we still have to push forward to educate more segments about the unique benefits this marketing communication discipline can offer,” Lemlihi added.
On the other hand, Marwan Said, President and Founder of e-Points in Jordan, said, “Bringing together Wunderman and e-Points enables our customers to reach out and benefit from direct marketing programs and activities. e-Points has an extensive offer and databases that when joined with Wunderman’s creative skills, commercial communication (direct mail, e-mail, telemarketing) and innovative attitude, will bring benefits to both consumers and businesses.”
According to Said, e-Points current database comprises records of 100,000 cardholders and leading tenants in Jordan and Palestine and is steadily growing.
e-Points – Member of the OFFTEC Investment Group PLC (ASE:BDIN) is Jordan’s largest customer rewards program, which rewards subscribers for shopping in any outlet within its exclusive network consisting of the leading retail, hospitality and service outlets in the Kingdom.
Tuesday, December 23- 2008 @ 10:24 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.