Wunderman scooped a total of 10 awards – 2 Gold, 5 Silver and 3 Bronze – with seven in the ‘Direct’ category, two in the ‘Media’ category and one in the ‘Interactive’ category. The agency’s seven ‘Direct’ wins pay tribute to its work for such diverse clients as banking giant Citibank, technology specialists Microsoft, the Dubai Chamber of Commerce and Industry and the BurJuman mall.
“The Dubai Lynx ‘Direct’ awards showcase our consistency and quality across the spectrum of industries,” said Nassib Boueri, Managing Director, Wunderman MENA. “Our creativity, attention to detail, and ability to understand client needs allow us to respond to any business need effectively.”
The agency won Silver in the ‘Interactive’ category for its work on FedEx, and was singled out for Gold and Silver in the ‘Media’ category for Best Use of Special Effects/Stunts/Live Advertising for its work on Microsoft and BurJuman respectively.
“This is a wonderful achievement for all of us at Wunderman,” Boueri said. “I am very happy and proud to be part of such a creative team and would like to thank everyone for the commitment and consistency that has helped us achieve continued success. This accomplishment is also an indication of the growing creativity in the region.”
The 2nd Dubai Lynx Awards, for creative excellence in the Middle East and North Africa region, were presented last week and round out a second consecutive year of success for the agency.
In February, Wunderman triumphed at the 3rd Edition of the Mena Cristal Awards, winning the Grand Cristal for the BurJuman “Open Your Eyes” breast cancer awareness campaign. Wunderman also has the distinction of being the region’s first Cannes Gold Lion winner for direct marketing in 2006.
Tuesday, April 8- 2008 @ 11:47 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.