The award recognises effective, innovative and imaginative work for clients and its contribution to improving industry standards in 2005.
Gold was awarded to Wunderman for its ‘Microsoft Technology Centre’ invitation to IT division heads that used a simple Dictaphone as a response device. Silver was bagged by them for their campaign for FedEx, where a cost-effective method was used to entice rival couriers to try the FedEx service. The Bronze recognised Wunderman’s innovation of a simple brown paper bag that was sent to unlicensed Adobe users to hide their faces and avoid public embarrassment that software piracy entails.
Nassib Boueri, Managing Director, Wunderman MENA, said: “Our campaigns are based on a strong analysis of customer data that yields insights to create meaningful customer dialogues. We shape these into creative pieces, which are nothing short of exceptional. From outlining objectives to ongoing program improvement, we employ the Insights – Imagination – Impact model to come up with campaigns that change behavior, not just attitudes.”
Campaign Middle East launched its inaugural regional awards in 2005, which witnessed an overwhelming response from the marketing and communications industry. A total of 650 entries were received in 14 categories and adjudicated upon by a panel of 40 international and regional experts led by Jan Zijderveld, Chairman, Unilever Middle East.
“Wunderman is a force to be reckoned with in the direct marketing environment. Making a clean sweep of our category affirms the power of the creative work we produce on behalf of our clients. Our work is fresh, focused, and breaks through in the cluttered communications world. Our win is especially gratifying for us as it recognizes us as being the best at what we love to do.” concluded Nassib.
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