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‘Printing in the 21st Century’ to be addressed at XEROX Emirates’ ‘Performance Accelerate’ event

United Arab Emirates: Monday, May 23 - 2005 @ 11:02

The event will feature presentations from Xerox partners, business and technical experts. Professor Dr. George Nubar Simonian, a lecturer in the printing, publishing and packaging department of Helwan University will be one of the speakers presenting ‘’Printing in the 21st Century’’.

The event is being held on May 23rd, 2005 and expects participation from over 150 decision makers from key companies in the printing marketplace based in the country. The company is organising the event in association with Creo, a global company with key strengths in imaging, software and digital printing plate technology and ME Printer, Middle East’s print communication magazine.

“We are delighted to host Performance Accelerate 2005 for the graphic arts industry in the UAE. Xerox Digital Printing Presses and Freeflow solutions allow print service providers across the globe to accelerate their performance and drive new digital applications that expand opportunities and deliver greater revenues and profits. These solutions simply enable the users to accelerate workflow to improve operational efficiencies, enable more jobs, reduce costs and expand their business,” said Andrew Hurt, General Manager, Xerox Emirates.

According to Ayman Mattar, Marketing Manager, Xerox Emirates stated that “In partnership with industry-leading prepress professional, Xerox has developed their Freeflow unified offset and digital workflow – a unique workflow which allows print providers to seamlessly integrate Xerox digital printing equipment into their existing workflows. By directing and submitting jobs to a digital press from an offset prepress system, print providers can now expand into new and profitable printing areas leveraged by the unique capabilities of digital printing”.

“This results in improved job turnaround, more efficient workflows and increased production options; reduced cost and waste by printing on demand and to the most appropriate printing press; increased product offerings with variable data printing capabilities; expanded opportunities by enabling web-driven job submission and short run digital production adding the value of personalisation,” added Mr. Mattar.

Ben Gale, General Manager for Sales & Marketing of Xerox Distributor Operations will also be speaking at the event about ‘’Xerox & the New Business of Printng’’. Experts from Creo Europe will also present ‘’Profiting with Digital Print’’.

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Monday, May 23- 2005 @ 11:02 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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