Supporting them” Facebook Campaign and ending with the “Better Day Every Day” CSR Iftar in partnership with Dubai Municipality and Dar Al Ber Society that took place at Al Hamriya park on Thursday 1st August 2013.
Starting the holy month with a call to action to all their Facebook fans, Xerox Emirates requested that the local community nominate a charity or a community cause or project of their choice and post it on Xerox Emirates’ Facebook page. Fans had to highlight the cause’s objective in addition to raising awareness among their community. The post that generated the most discussion and awareness would receive financial support in the amount of AED3,000 as well as Xerox memorabilia from Xerox Emirates.
On Sunday 28th July 2013 Xerox Emirates announced two winners, Noor Dubai Foundation’s mobile eye camp in Ethiopia as well as Sonam Sherpa in collaboration with Himalayan Care Foundation’s project to build a new school where 20 disabled children get food, care and education. Both causes deserved the full support and to be selected to win, with Noor Dubai Foundation’s mobile eye camp’s mission to prevent blindness and visual impairment globally and Sonam Sherpa together with Himalayan Care Foundation’s aid for children to have access to education, by building schools, raising funds, and changing mindsets on disabled people’s capabilities and achievements.
In alliance with Dubai Municipality and Dar Al Ber Society the “Better Day Every Day” campaign consisted of gift packs that were purchased, donated and prepared by Xerox Emirates employees and were distributed at Al Hamriya Park to Dubai Municipality Labourers on Thursday 1st August at 7pm, alongside an Iftar provided by Dar Al Ber Society. The gift packs consisted of; tissue boxes, shampoos, soaps, tooth pastes, tooth brushes, shaving kits, washing detergents , cotton buds and deodorant, to name a few items.
“Xerox Emirates wanted to highlight the effort, dedication and commitment of all of those who work hard at keeping Al Hamriya Park clean and green despite the hot weather and sometimes harsh circumstances by showing them that their hard work was not going by unnoticed,” stated Andrew Horne, General Manager, Xerox Emirates. “All of us at Xerox Emirates are dedicated on making a difference and aim to do so by aligning our organization with the community’s needs as a result generating positive social impacts. Over the next couple of years, our objective is to enhance our support and increase these numbers. We are happy to have had this chance to work with Dubai Municipality and Dar Al Ber Charity and thankful to our employees for their commitment and passion to making a difference,” concluded Horne.
Xerox Emirates has made considerable investments throughout the community in the Middle East and with the launch of the “Supporting you Supporting them” social media campaign they have managed to reach an international level. The Reputation Institute ranked Xerox 38th its 2011 Global RepTrak 100: The World’s Most Reputable Companies list. The study highlights worldwide companies that are most liked, trusted, and respected. The ranking is made by more than 48,000 consumers across 15 countries. Xerox Emirates works closely with Xerox Corporate to ensure that organizations they collaborate with have a bigger, better, brighter future.
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