In line with its ongoing MEA expansion program, Xerox has selected eSys as a master distributor whose strong brand and capabilities will complement the existing distribution capacity for Xerox printers and HP compatibles throughout the Levant and Gulf region.
The partnership comes at a time when Xerox is actively expanding into the MEA region and eSys will offer the company further in-roads into the reseller and consumer market. Xerox will continue to work with its current partners while developing a further customer base with eSys.
“The Xerox printer range is going from strength to strength and we recognize the need for industry leading partners like eSys to continue our pace of development,” says Ben Gale, MEA General Manager Sales & Marketing, (Distributor Operations) for Xerox International. “Our strategy is two-tiered; it’s not only about a quality product but top-notch customer service in the post sales environment,” says Gale.
The Singapore based IT distributor has rapidly gained a reputation for efficiency and service in the global marketplace that extends throughout Asia and Europe. It has created specific logistic infrastructures that utilizes in-time inventories and centralized product management backed by standardized operating procedures, a swift management team and stringent office procedures. At present, eSys has 30 in-country subsidiaries and 80 points of presence.
“Xerox has been a strong player in the MEA region for decades and this partnership represents a great opportunity for eSys to work with a company that’s highly respected for its technological innovations and strong product line. Being appointed as the master distributor for Xerox underlines the strength of our growing network and in-depth market knowledge. Xerox will be another valuable addition to the list of our high profile partners and we are certain that they will benefit from the quality of our customer service and sales efficiency,” says Pavan Gupta, General Manager of eSys technologies for the Middle East.
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