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MultiSell Technology and Xische Digital announce joint venture

United Arab Emirates: Wednesday, November 23 - 2005 @ 08:12

The CEO of MultiSell Technology, Mr. David Holm-Glad, was very optimistic about the future of this unique partnership.

‘This venture is a win-win situation for all parties involved, first and foremost for our joint blue-chip clientele and I am very excited about pioneering this unique fusion together into the future,’

Mr. Holm-Glad said.

Mr. Danish Farhan, the CEO of Xische Digital – award winning digital innovation agency – is enthusiastic about the prospects and growth of MX2, offering a completely new, unique and engaging digital experience solution to an increasingly demanding market.

‘MX2 will strategically focus on Xische’s digital innovative competence in areas such as creation of niche 2D and 3D digital communication tools by fusing together our innovative mix of interaction, animation, film and digital environments with MultiSell’s cutting-edge HMI (Human-Machine Interface) using state-of-the-art motion interactive technology. For us it’s a logical progression combining a delivery platform to play our digital intuitive content. This engaging combination enables a person to interact in a refreshingly natural way; the result is a unique and powerful experience leading the New Media revolution. In fact, we have invented a new terminology for this unique fusion by the name MIM — Motion Interactive Media.” Mr. Farhan explained.

MX2 will have offices in USA, Europe and Middle East in order to strategically serve this yet untapped segment of the global market. ‘Xische Digital’s New York offices will cater to the US operation for MX2 in close collaboration with MultiSell Technology and we will ensure bridging of know-how and technology transfer between North America and Middle East this way’ added Mr. Holm-Glad.

‘The Middle East is one of the fastest growing regions in the world and a very significant market. International brands now understand that they are dealing with a young demographic market where they need to use innovative marketing technologies to attract the attention of the audience and build brand awareness. With our combined regional experience in providing first class interactive display solutions with Xische Digital, the leading digital content developer in this region, MX2 will become a key player in providing the regional market and later on the international market with state-of-art MIM solutions,’

added Mohamed El Omari, Managing Partner MultiSell Technology.

The Joint Venture aims at bringing the two companies’ core technologies together to provide tangible added value to clients by offering bespoke design and technology solutions.

The visual display company, MultiSell Technology Middle East, is operating out of its headquarters at Dubai Airport Free Zone where it is marketing its advanced gesture based solutions (MultiSell iPoint), high resolution projection screens (MultiScreen), interactive floors (MultiFX) and the world’s largest flying TV (MultiSphere) to more than 18 regional countries.

‘Our regional clients include entities in defense, security, command centers, retail, corporate boardrooms, events and outdoor/indoor advertising such as Panasonic, Emirates Airlines, Al Harbi Telecom, Kia Motors, Rotana TV, Compume, Al Futtaim Group, Al Tayer Auto division, Ministry of Health among others.

‘Our core technology is typically based on customized solutions for high-end clients. If you have seen the Hollywood movie “The Minority Report” with Tom Cruise you will understand exactly what we are doing. Imagine yourself standing in front a large transparent screen. The picture appears to be floating in thin air. You simply point your finger to click and browse through a website or flash presentation without touching anything. No touch-screen or mouse needed. In fact, our MIM technology enables any person even a child to intuitively interact with a screen or computer.’ Said Muhieddine Mneimneh, Group Sales Manager, MultiSell Technology Middle East.

Xische Digital, this year’s Official Animation Partner for the Dubai International Film Festival is headquartered at the Dubai Media City with offices in New York. The eccentric digital specialists have had a consistent track record of conceptualizing and animating advanced digital experiences for key clients such as Dubai International Film Festival, Emirates, Dubai Tourism, Burj Al Arab, Marlboro, Giorgio Armani and Red Bull. “We, as a result of our incredibly niche competency, have been able to work with an instantly recognizable portfolio of clientele globally. More importantly, our strategy dictates working in collaboration not competition with leading global agencies as well as directly consulting with end-clients,” asserted Wisam Amid, Project Manager at Xische’s New York studios. “We have gradually learnt the art of actually refusing work most other New Media agencies in this country embrance blind folded, purely so we continue to ensure a narrow focus of specialization,” he said.

Alex Dubus, Visual Effects Producer at Xische Digital added: ‘Immersive technologies coupled with imaginative visual content have already encapsulated all major business functions globally. With Dubai leading the way in entertainment with the advent of the Dubai Studio City, we aim to jointly cater to an inflow of international players ranging from Hollywood to the Far East.”

MX2 has already implemented a range of MIM projects in Dubai and Abu Dhabi starting unofficially in October 2005 to approach the market with joint forces. ‘New and exciting challenges have begun finding us at an alarming speed, to the point where we literally had to fast forward the official documentation between our companies and jump-start. We have already executed a few projects on the highest level in UAE and we have won strategic key accounts that we will be officially announced later this month’. Mr. Farhan added.

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Wednesday, November 23- 2005 @ 8:12 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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