Xische-MultiSell incorporates joint venture | Xische-MultiSell incorporates joint venture -
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Xische-MultiSell incorporates joint venture

United Arab Emirates: Monday, April 23 - 2007 @ 15:22

As the joint venture will strengthen Xische’s presence in the media technology sector, MultiSell’s offerings will be complemented with high-end content produced and enabled by Xische.

“When specialists from two distinctly different industries combine their craft, what you witness is unparalleled imagination at play” said Danish Farhan, Executive Director at Xische Digital.

Award-winning New Media studios Xische Digital and emerging technology powerhouse MultiSell Technology fuse the best of design and delivery into a rather unique turn-key proposition.

“We have evolved even one step further as apart from offering 2D and 3D animated content, virtual walk-throughs using interactive technologies such as “motion interactive media”, large format screens in HD or holographic free format – we also add another important value – that is the design of spaces” added Ian Waller, Business Development Manager at Xische-MultiSell FZC

The new company incorporates a range of media technologies with design of spaces such as sales centre fit-outs, exhibition booth concepts and lobby areas. Designing spaces with a techno-creative approach is a key USP in Xische-MultiSell’s regional expansion strategy.

“The exhibition market has been extraordinary with MNC’s and governments embracing our technology bundles. Further on, projects across the MENA region is really were we want to focus at the moment. Last month, we designed spaces at a historic museum by the Nile in Egypt. Yesterday, we completed a futuristic sales centre for a real estate client in Chennai in India” concluded David Holm-Glad, Managing Director at MultiSell Technology

Xische-MultiSell FZC is planning to utilize the established dealer network of MultiSell Technology in order to ensure speed-to-market regionally. The first few bricks were laid three years ago when MultiSell started to build a channel across the Middle East and Northern Africa. Today the network includes countries like India and Iran as well. Xische Digital has added further value to the offerings in terms of proprietary software and specialFX.

“Many local brands such as iMate, Jumeirah, DP World, EMAAR originally incubated from Dubai has ventured out on global markets with great success. We hope Xische-MultiSell will be another local brand taking on global markets. Right now, we focus on the region” said Danish Farhan

The company is introducing a new holographic imaging technology called HoloCube and a real estate virtual reality simulator called XMVR later in the year. Some of the technologies offered and conceptualized by Xische-MultiSell will be installed on fixed high-traffic locations such as shopping malls, cinemas and airports and offered as media via a digital marketing network called BrandPlay DMN.

“BrandPlay DMN is our ultimate pet project. We have identified more than 200+ locations across the region and India were we want to install our systems and connect it to our servers in Dubai for scheduling of interactive advertising media, in-store and in-mall offering an advertainment-like customer experience” Added Mohamed El Omari, Managing Partner at MultiSell Technology.

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Monday, April 23- 2007 @ 15:22 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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