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Yahoo! Maktoob and Istikana partner to bring premium video content online starting this Ramadan

United Arab Emirates: Thursday, July 11 - 2013 @ 13:24

Visitors to Yahoo! Maktoob will be able to access the latest Ramadan series online as they are being aired on TV, and have the chance to re-watch or catch up on the episodes they missed on TV in full on Yahoo! Maktoob Screen.

Users will also have an opportunity to link through to the Istikana Plus service to view episodes through an online subscription that will grant them access to the entire Istikana content library. The partnership kicks off this Ramadan and will continue beyond to offer Yahoo! Maktoob Screen viewers the best in Arab TV and film content.

Christos Mastoras, Director of Business Development of Yahoo! Maktoob, said: “We are very excited to partner with Istikana, to provide our audience with a rich viewing experience during Ramadan and beyond. Online video viewership is growing at incredible rates in the region, and part of people’s daily habits, so we are focused on providing Yahoo! Maktoob audiences with the best possible offering of premium and exclusive video experience.”

Samer Abdin, CEO of Istikana said: “We are thrilled to partner with the region’s leading online destination to bring regional viewers what they want most, which is premium video content that they can watch with flexibility and at their own time. Ramadan is an especially important period for series and video content and we’re excited to be extending this experience through the Yahoo! Maktoob platform.”

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Thursday, July 11- 2013 @ 13:24 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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