As part of the rebranding initiative, Zawya has launched a new logo, a corporate identity program, and a completely revamped web presence at Zawya.com.
In 2000, Zawya began as a database of the top companies in the region. Today, the company’s homepage receives almost 1 million visitors a month and its solutions are in use by thousands of customers worldwide, enabling professionals to identify business and investment opportunities in the MENA region by providing relevant, valuable and engaging intelligence online.
Asked about the importance of the branding initiative, Gunnar Skoog, CEO at Zawya explained: “We’ve come a long way since our company’s inception. The new identity raises the expectations of what Zawya stands for by honoring our heritage, and simultaneously moving the brand forward, effectively reflecting our strength and leadership position in the industry and conveying our personality, values, and aspirations. It is an energized and accurate reflection of what Zawya does best – connecting intelligence with intelligence.”
The redesigned website, launched this month, is a bold new step for the respected intelligence provider, introducing an improved user experience, offering enhanced content and functionality, as well as new interactive features and tools that better highlight Zawya’s exclusive news, research, and analysis.
John Katsabanis, marketing manager at Zawya, said: “Refreshing the Zawya brand and website is the culmination of months of effort to align our identity with our purpose. This isn’t just about a new logo or marketing campaign, it’s about reinforcing the change in attitude and culture across our entire business. This fresh approach, including new products and updated services will lead to further growth and added value for our community.”
The new look and feel of the fresh branding initiatives will be replicated across all marketing initiatives moving forward. Users will first see elements of the new website in the 2nd quarter of 2012, with additional features coming in over time.
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