In the first quarter of this year, Emax registered a 40% growth in sales (compared to the same period in 2009) reflecting that 2010 was set to be a more positive year. Emax CEO, Neelesh Bhatnagar, is confident that Gitex Shopper will be extremely worthwhile this year as he believes the markets are indicative of growing consumer confidence.
Bhatnagar said, “In 2009 we invested Dhs20m into the show and yielded Dhs2m worth of profit. This year we expect the show to be a bigger success as markets appear to have picked-up throughout 2010, following a rapid decline and then very slow growth during 2008-2009 as a result of the global downturn.”
“This year we expect many of our sales to result from the increasing popularity of smart phones, alongside the sale of laptops, which were also our most popular product categories at last year’s show. The recent settlement on the Blackberry issue will also ensure the continuing popularity, especially with the release of the latest model,” he added.
Alongside Emax’s presence at Gitex shopper, the company has announced its plans to host a mini-Gitex show at the Oasis Center. The ‘Oasis Gitex Bonanza’ will include a series of fantastic offers similar to those available at the Gitex Shopper, providing an alternative location for people that might not be able to travel to show. An exclusive Emax offer to win a USB made of real 18 carat gold, weighing available only at Gitex Shopper.
This year at Gitex Shopper, Emax will be specifically promoting its range of photographic products, laptops, E-accessories, audio/video equipment, mobiles, gaming, and for the very first time at the show a wide variety of home appliances! Other offers at the show will include the opportunity to win a Micromax Mobile every hour for customers purchasing any telecom products, and the opportunity to win an I OMEGA Hi Definition media player, once again every hour, for those purchasing IT related products. For anyone shopping for audio or video equipment, MP3 players, or cameras & appliances will receive Emax gift vouchers.
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