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Standing out from the crowd

United Arab Emirates: Sunday, January 30 - 2005 @ 12:46

How can a hotel entice residents of a city that some say have become jaded with glitter and style, but very little substance?

Pam Wilby, general manager of Le Royal Meridien Beach Resort & Spa Dubai and Grosvenor House West Marina Beach by Le Meridien which will open in Dubai in May 2005, explains.

Grosvenor House, Dubai will be second-to-none, reflecting a position of sheer luxury and exclusivity in the hospitality sector.

We prefer to see our denomination as grand-deluxe: a tall order in a city where the hospitality sector is so well developed, but we believe it fits our vision perfectly.

But seeing is believing, and on fixtures, fittings and facilities, the architect and interior plans of the Grosvenor House project look equipped to make a mark on a city that will have in excess of 37 five-star hotels by the time doors open for business.

We will not rest until we believe we have broken the barriers of how the hotel industry is viewed in Dubai – and indeed the rest of the world. Quality and style of service at Grosvenor House will be second to none.

My ultimate aim is to ensure that the essence of the ‘guest experience’ will be present across the board. This means firstly that the facilities have to cater for an entire lifestyle, and secondly that our service delivery has to be flawless.

The notion of a lifestyle is perhaps the least tangible part of our brand promise, as it relies on the development of the Dubai Marina through the next 18 months.

But this new neighbourhood is earmarked to house more than 10,000 people within a couple of years, and we can already feel a different buzz around the area, through the occupants of Dubai Internet City and Dubai Media City. This area will capture the buzz of creative business – and we will service this creativity.

At Grosvenor House, we will do away with the traditional trademarks of five-star hotels, and will breathe fresh air into our perception of true hospitality. This is about challenging our guests – whether international travellers or neighbourhood diners – through every one of their five senses.

For Grosvenor House, our single biggest USP will probably be our service brigade, which will be the core of our business. We are looking to establish a whole new meaning to the words elegance and service. Again, this isn’t lip service – we are a team with a vision that we will deliver.

The service brigade must truly enjoy the very core of the hospitality industry. It should be in our blood as hoteliers to, quite simply, make people happy by excellence in delivery.

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Sunday, January 30- 2005 @ 12:46 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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