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Think out of the box to stay ahead of competition, says Scully

United Arab Emirates: Monday, May 24 - 2004 @ 16:25

Scully said that property managers should not be content with high revenues and occupancy levels, but should look to guest satisfaction as a long-term measure of success.

He said: “With such a vibrant 5 star hotel scene in Dubai, the market is highly competitive. However, this just means we have to continually raise the bar in terms of delivery. Today’s business traveller is looking for a hotel experience that fits into his schedule and lifestyle as seamlessly as possible in terms of service offering, but is accompanied by service excellence.

“Hotels here cannot remain static; they have to continually evolve their product to match the customer, who is becoming increasingly demanding. We cannot point to high occupancies of proof of our success, as the inevitable boom in room numbers in the next couple of years could see us lose our market edge.”

To this end, the hip lifestyle resort has undergone a series of market-leading ventures in 2003 – and continuing into 2004 – encompassing both the bricks and mortar of the property as well as the product development.

“The results have seen our revenue outperform every year in our history. The property underwent significant landscape extensions in 2003, registered a 10.6 per cent year-on-year growth in revenue, and a 16 per cent increase in average room rate for the year. The programme of substantial renovations is now almost complete, with the principal phase, the increase of conference and banqueting and facilities, and the extension of the beach and marina to reach 1,200 metres, already paying dividends,” Scully added.

Le Meridien Mina Seyahi’s product portfolio has also evolved, with the addition of the couture cuisine service for Club guests, Chef on Demand.
“We have to constantly upgrade our product, and out-of-the-box initiatives such as Chef on Demand will help keep us at the front of guests’ minds. These initiatives may not bring extra business at a time when we are 100 per cent full, but they do serve to increase customer satisfaction, which will pay off more in the long run.”

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Monday, May 24- 2004 @ 16:25 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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