General manager Pam Wilby said the luxury resort exceeded its sales targets for 2003, and has finished with guest numbers and revenue up on 2002.
According to Wilby, the Dubai destination magic was still very much in evidence despite the climate of uncertainty earlier this year, with many European tour operators exuding confidence that in-bound visitor figures would attain the highs of previous years.
She said: “Dubai’s resilience as a destination has proved its ongoing appeal as a destination, as well as the loyalty of its customers, many of whom are returning two and three times a year for both short breaks and longer holidays.
“This year has proved that Dubai is a deluxe destination that is truly competitive on the global scene. We are confident that occupancy and revenue levels will increase in 2004 – the tenth anniversary of Le Royal Meridien Beach Resort & Spa – as Dubai continues to rise in popularity around the world.”
This year has been an outstanding one for the resort, which has been awarded ISO9001:2000 accreditation from BSI for quality standards. In addition, the property scooped the World Travel Award for Leading Resort in the Middle East.
The hotel finishes the year as Le Méridien’s top performer in the Middle East for guest satisfaction and number one in the group worldwide for food and beverage, as monitored by global consultants, J D Powers.
“The team have really worked hard to achieve these results, and I am delighted that our results for 2003 reflect the success, both financially and in terms of guest numbers and satisfaction,” concluded Wilby.
Thursday, December 18- 2003 @ 15:20 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.