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LG Electronics launches 50″ PDP

United Arab Emirates: Monday, July 29 - 2002 @ 15:04

“This is an important extension to our current PDP product line, which already includes 40″, 42″ and 60″ models offering superior brightness and clarity which supports our price competitiveness,” said Mr P.C. Choi, Managing Director, LG Electronics Gulf FZE.

“The 50″ is highly competitively priced to bring PDPs very much into the retail segment. Our aim is to have as many customers as possible exposed to PDP, which has the highest picture quality, wide viewing angles and free-standing or wall hanging options.

“PDP manufacturing costs are decreasing as production stabilises and we envisage globally, the home user share of this segment will increase by 70% by 2005.”

LG’s new 50″ PDP features a 16:9 ratio screen, with a 1366 x 768 resolution, which is the highest in its category. “This means wide-screen format images can be viewed in their original form without the dreaded ‘letterbox’ image associated with 4:3 ratios on standard TVs,” explained Mr Abdul Jabar Al Sayegh, Chairman, Al Sayegh Brothers Trading, UAE distributor for LG Electronics’ Plasma and LCD Tvs.

LG’s PDP screen technology gives a viewable angle of up to 160 degrees with the 110cmsx62cms XGA screen displaying 16,770 colours.

“The screen accepts NTSC, HDTV, VGA and SXGA inputs which means it can be used for TV, video or PC images and is designed to accept high definition TV when available,” said Al Sayegh.

“The flexible picture-in-picture feature lets viewers watch twin pictures simultaneously while two RGB inputs provide greater flexibility for commercial applications.”

LG has also incorporated a respectable 10 watts per channel sound output into the screen with video, S-video and component audio inputs.

The launch of the 50″ PDP is expected to boost LGE’s already surging PDP sales throughout the Middle East & Africa, which was the first region to import LG PDPs. In the first six months of this year, LG’s regional PDP sales soared 266% to stand at US $11 million worth, compared to the same period in 2001.

“We now have a commanding hold on the regional PDP market,” said Choi. “Though others entered this segment before us and made gains within the fixed corporate position sector, we have forged ahead on a retail level. We are determined to bring this enhanced product within the range of individual consumers with highly differentiable products at affordable prices.”

During Dubai Shopping Festival 2002, LG recorded PDP sales of over 127 units.

LG Electronics, which was the first Korean manufacturer to export Plasma TVs, plans to be the world’s PDP leader by 2005 when the segment is projected at being worth around 6.3 million units valued at US $1.1 billion.

“PDP is now the battleground for world television sales dominance and the competition between Korean and Japanese manufacturers is heating up,” said Choi. “In the Middle East and Africa we are doing our part in striving to meet the 2005 global dominance target with ever-increasing PDP sales.”

PDP is a revolutionary concept in digital video equipment, making it a key component of next generation large-screen TVs. A plasma colour image is created between two thin sheets of glass by passing an electric current through compound glass.

In contrast to the normal cathode ray tube televisions, the depth behind the PDP glass panel does not have to be more than 10 cms, allowing the thickness and weight of the TV to be greatly reduced.

LG’s PDP production takes place on the second and third floors of its US $154 million Gumi plant, the first product facility of its type outside Japan. The hi-tech factory has an annual 150,000-unit capacity, which will increase ten-fold by 2005 after a fourth production line comes on stream.

The second floor production line, where processes, such as panel sealing, dielectric layer printing and baking occur, requires as much security and cleanliness as a semiconductor factory.

On the third floor, the PDP module starts to take on the features of the finished article. At this stage each new unit is put through a series of tests before final inspection.

The eye-catching section on the third floor is the hermetically-sealed Module Ageing Room where temperatures can reach 58 degrees Celsius. LG uses ageing technology to stabilise the internal structure ensuring a sharp picture.

“With our Gumi plant operating in earnest, our forecast that the mass commercialisation of PDP TVs will give every consumer their own ‘home theatre’ is closer to becoming reality,” said Choi.

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Monday, July 29- 2002 @ 15:04 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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