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World’s first LG signage TV to be displayed at Emax

United Arab Emirates: Monday, March 18 - 2013 @ 11:41

Launched in partnership with Al Sayegh Brothers Trading LLC and Emax, the largest electronics retailer in the Middle East, LG’s offering allows consumers to display a message on the TV screen in the form of a billboard without additional hardware.

“LG has a long and distinguished legacy within this division as the EzSign TV is the world’s first TV that comes with signage function, proving our leadership in this segment,” said Mr. D. Y. Kim, President of LG Electronics Gulf FZE. “With the addition of live TV in an easy to use interface, businesses can produce digital signage in an effective way to communicate and reach out to their customers. We are proud and honored to partner with Emax in bringing the latest technology to our customers.”

LG EzSign TV, the Commercial Integrator Best Award winner, at InfoComm 2012 for the second year running, is LG’s first digital signage solution incorporating live TV without the need for additional hardware. Ideal for reception areas, waiting rooms, gyms, restaurants, hotels, hospitals and educational establishments, EzSign TV can be used by businesses to show live TV and simultaneously deliver their own advertising, marketing, or other information. For ease of use, the device is bundled with free software, enabling users to quickly and easily create content using more than fifty existing templates and scheduling them conveniently.

Mr. Nilesh Bhatnagar CEO at Emax said: “At selected Emax Stores, LG EzSign TVs are available in 42-inch and 47-inch screen with full HD 1080p display capability, so that viewers can enjoy crisp, clear picture quality.”

Mr. Vigyan Seth, Chief Operating Officer at Al Sayegh Brothers Trading LLC, the distributor for the LG EzSign TV in the UAE, commented: “With the LG EzSign TVs, consumers can simultaneously show branded advertisements while live television broadcast will not be interrupted. They also have the ability to transfer content onto the TV through Wi-Fi or using a USB Flash drive to deliver their specific messages.”

The LG EzSign TV is also energy efficient with the Smart Energy Saving Plus. It comes with unique invisible speakers system, which provides an enhanced auditory experience, so sound is heard and not seen.

The LG EzSign TV features public display mode functions enabling the user to programme the TV to be turned on a specified channel and volume level. Users will also have the capability of setting the TV to switch off at a specific time, set the volume at a desired level and lock out the control panel mode.

Additionally, the TV is RoHS compliant; this restricts the use of six hazardous substances such as lead and mercury, thereby protecting human health and preserves surroundings.

LG’s EzSign TV will be available starting today across Emax outlets in the UAE; Oasis Centre, Mirdif City Centre, Dubai Mall and Abu Dhabi Mall.

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Monday, March 18- 2013 @ 11:41 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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