The second and fourth Thursday of each month are now designated Visa Days on GoNabit. Shoppers who purchase a deal in Dubai or Abu Dhabi on these days using their Visa debit or credit card will receive exclusive offers and additional rewards. Allowing shoppers to net even greater rewards on top of the guaranteed 50-90% discount that GoNabit deals already offer, this latest initiative is a boon for Visa cardholders in the UAE.
The partnership between the original group buying website in the region and the most preferred payment provider is a compelling proposition for online shoppers. “Visa Days brings another layer of rewards to our nabber community. Visa cardholders can now earn a sizeable amount of store credit in addition to the GoNabit REDpoints and referral credit available to all our shoppers. Our Visa partnership will also increase our nabber database as Visa cardholders will be attracted to not only our great deals but also the additional Visa Days benefits which are exclusively theirs,” said Dan Stuart, CEO and Co-founder of GoNabit.com
Maysara Ghadban Traboulsi, Head of Marketing Communications Middle East for Visa, said, “We are always looking to create unique and rewarding experiences for Visa credit and Visa debit cardholders and are pleased with the addition of special Visa Days on GoNabit.com. Giving Visa cardholders double the benefits when they shop on the site is a great way for us to reward people for using their Visa cards.”
With a shared objective to grow online shopping in the Middle East, GoNabit and Visa say their partnership is underscored by strong synergies between the two businesses. In addition to strengthening e-commerce in the region, both GoNabit and Visa are committed to online security, accelerating trust and acceptance of transacting online and giving back to their customers.
Demographically, GoNabit’s active and engaged user base is also an appealing audience for Visa. According to recent research carried out by GoNabit and YouGov Siraj, 38% of users polled have a monthly salary of $5,333 or more, demonstrating that GoNabit has significant traction among consumers with strong purchasing power.
The same research also highlighted that group buying has cemented its position as a catalyst for e-commerce in the Middle East – with 21% of registered GoNabit users polled stating that they made their first online purchase in the last month. Consumers’ propensity to spend online is increasing, with an overwhelming 93% indicating that they were positive towards e-commerce.
Ghadban Traboulsi added, “The concept of group buying, as experienced on GoNabit.com, has helped spark innovation in e-commerce in the region, and the choice and benefits it offers shoppers has a natural synergy with Visa. As one of the world’s most preferred forms of online electronic payment, Visa is trusted by consumers worldwide when it comes to paying for goods and services online and has a proven track record of delivering rewarding, value added experiences for cardholders.”
“We look forward to extending the Visa Days offer into all our markets in the future and giving GoNabit shoppers throughout the region yet another reason to save and discover with us. Our partnership with Visa reinforces our role as pioneers of the group buying model in the Middle East – shoppers can expect to see us continue to innovate and lead the way in this space,” said Sohrab Jahanbani, COO and CO-founder, GoNabit.com.
Thursday, April 28- 2011 @ 11:16 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.