The figures represent a strong start to the fiscal year and include a record breaking month for sales in May 2013.
Land Rover demonstrated its growing popularity in the region with a YOY increase of 43%, mainly due to the success of the All-New Range Rover. Other key sales performers were the Range Rover Evoque and the Land Rover LR4, which went up by 28% and 17% respectively.
Jaguar mirrored the trend with a 26% sales increase over the same period last year. The luxury brand has demonstrated its increasing dominance and improved brand equity in the MENA region, maintaining its position as the fifth largest market for the brand globally.
Sales of the multi award-winning Jaguar XF increased by 45%, along with the Jaguar F-TYPE, which stimulated a sharp sales incline across the region during the start of its sales campaign in May 2013.
Notably, both brands delivered strong regional performance for the first quarter of its 2013 fiscal year across the region, with significant growth in the UAE, Qatar and the Kingdom of Saudi Arabia.
Commenting on the positive results in the first quarter of the 2013 fiscal year, Robin Colgan, Managing Director of Jaguar Land Rover MENA, said, “Our strong sales performance over the last quarter is a reflection of how significant this region is to the Jaguar Land Rover brand globally. The resounding success of Jaguar’s highly anticipated two-seater sports car, the F-TYPE, and the critical acclaim received for the All-New Range Rover have in no small part been instrumental in this phenomenal growth across the MENA region.”
Colgan continued, “We expect to see further growth moving forward into the year with the imminent start of sales for the All-New Range Rover Sport, our most dynamic Land Rover yet.”
In turn, Amjad Saeed, General Manager of Mahmoudia Motors – the sole and official dealer of the Jaguar and Land Rover brands in Jordan – stated, “These figures are a testament to the widespread popularity of the Jaguar and Land Rover brands, not only across the MENA region, but also in Jordan. We have received great feedback from our Jordanian customer base with regards to the All-New Range Rover, Range Rover Evoque, Land Rover LR4, Jaguar XF and Jaguar F-TYPE, and we are confident that these luxury models will further drive sales throughout the remainder of the 2013 fiscal year.”
Tuesday, August 13- 2013 @ 13:59 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.