Top performing retailers walked away with awards in different categories including; Carrefour for the ‘Customers Choice of the Year Award’, Jumbo Electronics for the ‘Retailer of the Year Award’ and Massimo Dutti for the ‘Most Improved Retailer of the Year.’
“Deira City Centre’s 2007 Annual Retailer Awards recognizes retail excellence,” said Fareed AbdelRahman, General Manager, Deira City Centre. “Our 350 retailers were evaluated on overall sales performance, store’s operational compliance and customer services in the year 2006. The programme was conceptualized in 1998 and since then, it has been gaining momentum with our retailers competing aggressively for the coveted Deira City Centre trophy.”
Winner of Deira City Centre’s 2007 Annual Retailer Awards also include; Anchor Store – Debenhams, Flagship Store – Virgin Megastore, Large Fashion Store – Forever 21, Small Fashion Store – Pierre Cardin, Food and Beverage Outlet – KFC, Entertainment & Leisure Store – Jumbo Electronics, Homeware Store – Tanagra, Health & Well Being Store – MAC, Shoes & Sports Store – Aldo and Jewellery & Accessories Store – Mont Blanc.
“2006 was an extremely crucial and challenging year for us, especially with the AED 250 million redevelopment work undertaken by the centre. Our winners were selected based on the initiatives undertaken by the retailers to attract and increase dwell time of the customers in the centre. Personally, I am delighted with the response received so far and hope to continue the momentum into 2007.”
“In 2008, Deira City Centre plans to add three new categories including ‘The Top Store for Customer Service’, ‘The Most Innovative Idea, Promotion, Social Initiative or Environmentally Friendly Campaign’ and ‘The Store Manager of the Year award’,” added Mr. AbdelRahman.
The 2007 Annual Retailers Awards ceremony was held after the Centre’s Annual General Meeting (AGM). This years AGM themed ‘The City Blossoms’ was attended by over 250 retailers who gathered together to discuss the redevelopment taking place at the centre and the managements ambitious plans for 2007.
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