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Deira City Centre introduces international brands to Middle East

United Arab Emirates: Wednesday, April 14 - 2004 @ 11:38

Designed to further entrench DCC’s leading market position and exceed customer needs, the new stores will cover over 20,000 square feet of the mall. Other leading brands including Top Shop, Armani Jeans, Hanayen, First Choice, Lonsdale, Ecco Shoes, and La Geneva Diamonds will complete this ambitious phase of the new retail mix. Added to the new stores, the Karen Millen outlet is relocating within the mall and doubling the size of its premises.

“Consumers within the UAE are becoming increasingly sophisticated and demand the latest fashions and the widest selection of brands,” commented Rashid Doleh, General Manager, Deira City Centre. “We have become one of the region’s most successful malls, with over 55,000 visitors per day, by being the first to introduce the products and services our customers are looking for. Knowing the most recent consumer and fashion trends is a core component of our business; anticipating those trends ahead of competition is the key to retaining our leadership position.”

The GAP, Banana Republic, Old Navy and Top Man brands have been widely awaited amongst avid followers of fashion within the region. Throughout the world, these names are recognised as barometers of style. Combined with the many other outlets at DCC, the mall will provide an unparalleled shopping experience.

Looking ahead, DCC will continue to evolve in order to set the standard by which other malls are measured.

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Wednesday, April 14- 2004 @ 11:38 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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