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Deira City Centre launches ‘Discover Your Own Style’

United Arab Emirates: Wednesday, October 17 - 2007 @ 11:57

The promotion, running from 12th October to 3rd November, invites shoppers to participate and win fabulous prizes.

Customers spending Dhs300 at any of the 370 stores will be entered into a draw to win a grand prize of shopping vouchers worth Dhs30,000 and an exclusive styling session with internationally renowned style guru, Lisa Butcher from the hit TV show What Not To Wear. Also included for the grand prize winner is an exclusive fashion feature.

Two runners-up will each receive shopping vouchers worth Dhs20,000 and be pampered to their own exclusive hair and make-up sessions and fashion styling.

That’s not all, shoppers making purchases at the 40 newly opened stores, double their chances of winning during this promotion.

“The focus of the campaign ‘Discover Your Own Style’ is to encourage individuals to express their own unique style. By flying in Lisa Butcher to the Centre for a day of personalized fashion tips, hair and make-up styling, we want our shoppers to take advantage of Lisa’s expertise and see this as an opportunity to refine their own sense of fashion.” said Fuad Al Najjar, Vice President, Deira City Centre.

Currently the host of the hit BBC TV show ‘What Not To Wear’, Lisa styles women of all age groups. A former model, she has graced the cover pages of top fashion magazines including Tatler, Harpers & Queen and Elle.

The ‘Spend-and-Win’ promotion celebrates the completion of redevelopment which began in 2006 with a view to expand on the Centre’s facilities and retail offerings. Deira City Centre now boasts 120 fashion retailers which include some popular brands such as Club Monaco, Bershka, Splash, New Look, GAP, Debenhams, Banana Republic among others.

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Wednesday, October 17- 2007 @ 11:57 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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