A substantial fashion component of this expansion includes Splash, Boots, Shoe Mart, Mothercare, Pablosky, Wrangler and Bata. The new stores will be part of the AED 350 million redevelopment program that began last year to upgrade the centre’s facilities with a view of improving the customer experience and retail mix at the centre.
The arrival of the new fleet of stores comes close on the heels of other major international brands setting up shop at the centre, including Next and River Island. While Nexts outlet is its biggest store outside of the UK, GAP and Banana Republic will be opening their first full range stores in Deira City Centre offering full product lines.
Fareed AbdelRahman, Vice President, Deira City Centre, said that the opening of the new stores testified to the success of the centre’s growth strategy to provide high street fashion at competitive prices. “The idea is to offer more choices to the customers, who are on the look out for the finest brands from across the globe. In the process, we aim at taking the Centre to new heights in terms of business and customer satisfaction.”
The project to house the new stores is estimated to cost around AED 40 million. The new precinct – which is being built for the purpose and expected to open by September this year, will add to the splendor of the centre substantially. Around 200 people are working on the site of the project. However; the construction activities are confined to off-trading hours or behind hoardings so that the customers are not disturbed.
“Despite the building activity, the centre has met its targets for last year in terms of visitors and sales. In the first quarter of 2007, we have welcomed over 5.3 million visitors to the centre which is 3% higher compared to the same period last year and our retailers have recorded a 6% increase in sales vis-à-vis last year. The courtesy crew, being deployed across the centre, do a sterling job in helping shoppers with directions, queues and other required information, besides distributing the daily gifts to customers, ranging from refresher towels and water to balloons and lollipops for the little shoppers,” added Fareed.
The new shops will introduce of some new brands as well as several well- known brands like Borders, Bateel and Boots. There will also be outlets for antiques, carpets, furniture and food & beverages. Splash will be the biggest store in the precinct. With the new additions, the total number of retailers in the centre will rise to 370.
Tuesday, June 5- 2007 @ 13:58 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.